IceProductions and Jessica Bowden of VisualImpact? Modelling Agency took Halifax's drag community to a new level with an interesting and well attended first Drag Idol Atlantic competition at ClubNrg in July 2003. Hosted by the incomparable LuLuLaRude, the show features 12 contestants (DragKings and DragQueens both) and 3 rounds of competition. The event was again held in July 2004.